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- Telemarketing services deliver some of the most valuable lead generation
- How to identify and stop the sin of telemarketing services double delivery
- Use telemarketing services to improve lead generation through buy cycle analysis
- How to get better results from Telemarketing Services
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Demand Results
Author Archives: Norman Bowe
Posted on April 30, 2012 by Norman Bowe
Demand generation programs really only demonstrate value when the collective fruits of marketing and sales labour culminate towards delivering tangible revenue. But there’s typically a big divide between ‘suspects’ at the top of the marketing and sales funnel and revenue … Continue reading →
Posted on March 18, 2012 by Norman Bowe
Good quality telemarketing services can deliver significant return on lead generation investment. That is why so many leading technology brands use telemarketing as a significant element of their sales and marketing campaign mix. But to improve the return on investment … Continue reading →
Posted on March 16, 2012 by Norman Bowe
Many B2B telemarketing agencies have lost their moral compass and are focused on making quick wins rather than winning their clients’ trust, through implementation of an essentially fraudulent mal-practise called “double delivery”. Reputable telemarketing services agencies are all about putting … Continue reading →
Posted on March 4, 2012 by Norman Bowe
Lead generation is a common process for companies selling into the Business to Business arena. But in our experience the most successful companies recognize the need to shift from focusing on the sales cycle alone, which is centred on the … Continue reading →
Posted on March 1, 2012 by Norman Bowe
Telemarketing Services are the cornerstone of many successful lead generation activities but to use this medium to its fullest, there are some critical questions that organisations need to ask themselves. For example, how do you measure the return on your … Continue reading →
Posted on December 29, 2011 by Norman Bowe
As you enter the New Year and evaluate last year’s demand generation performance, some will look at the past and be content with the results, whilst others may look back and ask themselves how they can improve on the lacklustre … Continue reading →
Posted on December 23, 2011 by Norman Bowe
Outsourcing telemarketing services and building a successful and fruitful partnership between vendor and agency is about building a partnership and a successful extension of your business – with the ultimate aim to accelerate your sales. Here a just a few … Continue reading →
Posted on November 25, 2011 by Norman Bowe
A well thought out and connected B2B demand generation program can have a definite impact on revenues and profits alongside other contributory factors such as sales and product strategy, market intelligence, and customer service and support. When justifying the cost … Continue reading →
Posted on November 21, 2011 by Norman Bowe
Traditionally, defining the customer value proposition was often done as a one off exercise by sales or marketing to look at positioning. The analysis carried out often focused on looking at increasing benefits and cutting costs. This is certainly a … Continue reading →
Posted on November 18, 2011 by Norman Bowe
To have a successful business it is essential to operate in an integrated, connected way. All too often, businesses take a functional approach to lead generation and marketing, working in isolation rather than in synergy. Regardless of your product or … Continue reading →
