IZEN Data Management: get it right
“We promise to deliver best practice data management - so you can be confident in the accuracy and targeting of your sales and marketing initiatives”
Marketing campaigns to existing as well as new customers are only ever as good as the data on which they are based. However, business data changes fast. Some estimates are that, within six months, between 30% and 50% of data integrity may have decayed.
Data management is a core element of IZEN’s offering, as we believe that consistent, accurate data is essential to drive effective campaigns, analysis and market insight – and deliver a better ROI.
Meeting the challenges
Typical data management challenges include issues such as:
- Market sizing and segmentation - how much and what sort of data do we need?
- Incomplete, out-of-date or non-standardised data that affects the effectiveness of campaigns
- Data that is not updated after campaigns, or contacts that reside within the heads of sales personnel
- Information gathered during campaigns that simply becomes lost
- Data siloed across different business units, countries or product divisions
The correct way to start
A key start to improving data quality is to make the most of what you have. Bigger isn’t necessarily better with databases, and simply supplementing data without first performing an audit and analysis of where gaps exist, is likely to waste money. And remember: every interaction with a customer or prospect is an opportunity to update and augment your data.
IZEN can conduct a thorough analysis of your data needs to support your strategy; and we can clean, augment or build an accurate and effective database of target contacts aligned to your objectives.
